- All mention of iWork is removed and the webpage now redirects to show all Apple apps
- Creator Studio includes pages/keynote/tracks and paid premium features
- The core productivity apps are still free to use with no extra features
With the recent launch of Creator Studio, Apple appears to have brought the iWork brand to an end after more than two decades of service.
Used since 2005, iWork has been used to describe Apple’s suite of productivity apps (Pages, Keynote and Numbers), but all mention of that brand has now been removed.
The old iWork webpage now redirects to Apple’s apps webpage, which includes mentions of Creator Studio, Invitations, Image Playground, Passwords, and more.
Has Apple discontinued the iWork brand?
iWork still appears in some support documentation (per MacRumors reporting), but this likely reflects a gradual transition as all primary customer-facing mentions of iWork have been removed.
Apple launched Creator Studio in mid-January 2026, including a new paid subscription that collects preview versions of its creative apps.
For $12.99/month (or $129/year), Creator Studio includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, as well as premium content for Pages, Keynote, and Numbers. Freeform premium content is also coming in an update.
With Creator Studio, Apple is clearly emphasizing AI-powered features and on-device intelligence with Apple Intelligence—something that previous iWork products mostly lacked, except for some basic Apple Intelligence system features.
Despite paying for extras, Apple is keeping the standard versions of its three office apps (formerly iWork) free – something they introduced in 2013.
More broadly, this isn’t the only name change Apple has made in recent years. iTunes split into Apple Music, Apple TV and Apple Podcasts, and iBooks became Apple Books.
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