- Pomelli is an experimental AI tool for creating digital marketing assets
- It can build brand awareness just from a link to your website
- AI-generated assets can be edited to the last human touch
Google Labs has launched a new experimental AI marketing tool in collaboration with Google DeepMind aimed at helping SMBs quickly and efficiently scale their marketing campaigns.
In a blog post announcing the news, Google Labs Senior Product Manager Daniel Adonai and DeepMind Senior Product Manager Bea Alessio explained that the new Pomelli platform can easily be used to create on-brand social media campaigns.
“Pomelli uses artificial intelligence to understand your unique business and generate effective, tailored campaigns in just three steps,” they wrote.
Google’s Pomelli will quickly create SMB marketing campaigns
Adonai and Alessio explained that Pomelli was born out of the need for more accessible marketing scaling tools for SMBs, who often face time, budget and skills challenges.
The tool starts by gathering knowledge about the company and its branding via the company’s website, building a brand profile to capture things like tone of voice, fonts, images and colors.
Step two shows that the tool suggests customized campaign ideas based on this ‘Business DNA’. “If you have your own idea, you can write a prompt to create content tailored exactly to your vision,” the product managers wrote, suggesting that users can choose between AI-generated suggestions and their own.
The third and final step is to turn these ideas into marketing campaigns with “high-quality, on-brand” assets that SMBs can use for ads, their website or social media.
Although the assets are AI-generated, Google’s tool builds an editable format so users can still tweak things like fonts and image placement.
As of now, Pomelli is available to try in public beta for English-language customers in the US, Canada, Australia, and New Zealand. “It’s an early experiment and it may take some time to get things right,” Google revealed.
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