- Google says it plans to set data center to put data center on key times
- Data centers use huge amounts of energy and strain the grid
- Global energy needs increase as AI is widely adopted
It is no secret that AI and data centers consume energy (and water) at an alarming speed, and it has become clear that the current levels of consumption are far above what most energy sheets can possibly support long-term, a problem that escalates only when multiple organizations are inserting AI on the daily day.
This unfortunate truth is not lost on tech giants, who are now crawling to try to mitigate the heavy sustainability burdens increased AI development has left them with -and Google has now announced that it will begin to change or reduce the power requirement in ‘certain hours or times of the year’.
This ‘demand response’ means that data centers are interconnected faster and the need to build new transmission and power plants is reduced – which helps lattice operators control the power network more efficiently and efficiently.
Flexibility brings strength
A summer of intense heat waves and extreme weather conditions has experienced a great demand for energy as air conditioning devices become a necessity.
AI is not yet a necessity for the vast majority of the uses, so Google has agreed to break or re-plan non-pressing tasks until the demand wave is over.
The new deal is collaborating with Indiana Michigan Power (I&M) and Tennessee Valley Authority and will push Google closer to its 24/7 carbon -free energy ambitions and help ‘bridge the gap between short -term load growth and long -term clean energy solutions’ and provide immediate benefits.
“When we add new huge stresses to our system, it is critical that we work with our customers to effectively manage the generational and transmission resources needed to serve them,” said Steve Baker, President and CEO of I&M.
“Google’s ability to utilize stress flexibility as part of the strategy to earn their load will be a very valuable tool to accommodate their future energy needs.”



