Google search is under pressure -not only are many of us replace it with chatgpt -search, Google’s attempt to ward off competition with the features of AI listings have also turned back due to some worrying inaccuracies.
That’s why Google has just been searching for its biggest overview for over 25 years on Google I/O 2025. ERA for the ‘Ten Blue Links’ is going to close, where Google is now giving its AI mode (formerly stash away in its laboratory experiments) a wider roll -out in the United States.
AI mode was far from the only search news on this year’s I/O – so if you were wondering what the next 25 years of ‘Googling’ looks like, here are all the new search features that have just been announced.
A WARNING WORD: In addition to AI mode, many of the features will only be available to Labs testers in the US -so if you want to be among the first to try them “in the coming weeks”, turn on the AI mode experiment in laboratories.
1. AI mode in the search is rolled out to everyone in the US
Yes, Google has just taken the stabilizers from its AI mode to search – which was previously only available in early testers – and rolled it out to everyone in the United States. There is no word yet about when it will come to other regions.
Google says “over the coming weeks” (which sounds worrying guard), you will see AI mode appears as a new tab in Google search on the web (and in the search box in the Google app).
We have already tried AI mode and concluded that “it may be the end of the search as we know it” and Google says it has refined it since then – the new version is apparently driven by a custom version of Gemini 2.5.
2. Google also has a new ‘Deep Search’ AI mode
A lot of AI chatbots – including chatgpt and confusion – now offer a deep research state for longer research projects that require a little more than a quick Google. Well, now Google has its own equivalent to search called, yes, ‘Deep Search’.
Available in laboratories “In the coming months” (always the vaguest of release windows), Deep Search is a feature in AI mode based on the same “Query-Fan-Out” technique as the wider state, but according to Google it takes to “Next Level”.
In reality, it should mean a “expert level, fully cited report” (Google says) in just minutes, which sounds like a big time-saving-as long as the accuracy is slightly better than Google’s AI summaries.
3. Search Live allows you to ask Google with your camera
Google is already giving you the opportunity to ask the world with Google lens and dismantled its project Astra Universal Assistant on Google I/O 2024. Well, now it is folded into Google search so you can ask real-time questions using your smartphone’s camera.
‘Search Live’ is another laboratory feature and will be characterized by a ‘live’ icon in Google’s AI mode or in Google Lens. Tap it and you can point your camera and get one back and forth chat with Google about what’s in front of you while getting links sent to you with more info.
The idea sounds good in theory, but we are not yet trying it beyond its prototype-in-the-incarnation last year, and the multimodal AI project is cloud-based, so your mileage can vary depending on where you use it. But we are happy to see how far it has come in the last year or so with this new Labs version in search.
4. AI -OVERVIEWS GOING GLOBAL
We are not exactly fond of AI summaries, which are the small AI-generated sections you often see at the top of your search results. They are sometimes inaccurate and have resulted in some notorious kingers, such as recommending people add glue to their pizzas. But Google plows with them and announced that AI listings are getting a wider roll -out.
The new expansion means that the feature will be available in more than 200 countries and territories and more than 40 languages worldwide. In other words, this is the new normal for Google search, so we should rather get used to it.
Google’s Liz Reid (VP, Head of Search) acknowledged in a press briefing before Google I/O 2025 that AI listings have been a learning experience, but claims they have improved since early events.
“Many of you may have seen that a set of problems came up last year, even though they were very education and quite rare, we also took them very, very seriously and made a lot of improvements since then,” she said.
5. Google search will soon be your ticket-purchase means
To find and and buy tickets and still some of the painful experience in Google search. Fortunately, Google promises a new state driven by Project Mariner, which is an AI agent that can surf the web like a human and complete task.
Instead of a separate feature, this will apparently live in AI mode and kick in when you ask questions like “Find two affordable tickets for this Saturday’s Reds Games at the lower level”.
This will see that it is rubbing off and analyzing hundreds of ticket options with real -time prices. It can also fill in forms, giving you the simple task of pressing the ‘Buy’ button (at least in theory).
The only downside is that this is another of Google’s laboratory projects that will be launched “in the coming months”, so who knows when we actually see it in action.
Google gave his shopping tab in Google search a big update back in October 2024, and now many of these features are getting another lift thanks to a new integration with AI mode.
The ‘Virtual Try-on’ feature (which allows you to upload a photo of yourself to see how new clothes can look at you) is back again, but the biggest new feature is an AI-driven box that tracks the prices for you, then buy things on your behalf using Google Pay when the price is right (with your confirmation, of course).
We are not sure that this will help heal our gear acquisition syndrome, but it also has some time-saving (and savings raging) potential.
7. Google -Search becomes even more personal (if you want it)
Like traditional search, Google’s new AI mode will offer suggestions based on your previous searches, but you can also make it much more personalized. Google says you will be able to connect it to some of its other services, especially Gmail, to help its answers to your queries with a more tailor -made, personal touch.
An example Google gave was to pray AI state of “things to do in Nashville this weekend with friends”. If you have connected it to other Google Services, it can use your previous restaurant bookings and searches to lean the results against restaurants with outdoor seating.
There are obvious problems here – for many, this can be an invasion of privacy too far, so they probably won’t choose to connect it to other services. These ‘personal context’ forces also sound like they have the ‘echo chamber’ problem of assuming that you will always repeat your past preferences.
Still, it may be another practical development of some search for some, and Google says you can always manage your personalization settings at any time.
