Crypto craze is sweeping the general public as observers said President-elect Donald Trump’s decision to debut a memecoin has flipped the Overton window and brought digital assets into the mainstream.

Google Trends, a widely used tool for measuring general or retail interest in popular topics, currently returns a value of 100 for the worldwide search query “how to buy crypto”. The final figure for the week will be confirmed on Saturday.

A score of 100 represents peak popularity – the maximum number of searches observed for the query in a given time frame, in this case five years. It’s a sign that more and more people are scanning the web for information on how to take exposure to cryptocurrencies.

Google Trends provides access to a primarily unfiltered sample of search requests to Google and scales their searches to a range from 0 to 100, according to the company. The search value represents the search interest relative to the highest point on the chart for the selected area and time.

Note that the increase in search queries does not necessarily promise a real increase in buying pressure, as investors often do not act.

That said, a value of 100 for the search query “how to buy crypto” shows that retail investors are eager to enter the market.

The excitement is understandable as Donald Trump, the US president-elect, is expected to create a strategic bitcoin reserve, much like the oil reserve, while declaring crypto a national political priority. Trump could hint at those plans during his speech later Monday, if rumors are to be believed.

Over the weekend, Trump and his wife Melania launched their respective memecoins, TRUMP and MELANIA, which quickly zoomed to multi-billion dollar market capitalizations.

According to some analysts, Trump’s decision to debut his memecoin has reversed the “Overton Widow,” meaning that what was once considered a fringe has now entered the mainstream.

“If everything is now legal[1]many startups will try to raise money by issuing tokens as explicit cryptoequity. As a context, the SEC distorted the market in the last decade by forcing founders to hide the obvious analogy between tokens and equity. But there is nothing *morally* wrong with moving equity from spreadsheets and NASDAQs to blockchains,” said Balaji Srinivasan, the former CTO of Coinbase, on X.

The Overton Window is a theory for understanding how societal ideas change over time and influence policy. It represents the range of topics and arguments that are politically acceptable to the general population at a given time.

Pseudonymous analyst Trevor.btc said that Trump’s memecoin movement has set the stage for crypto deregulation in the US

“The $TRUMP memecoin just ripped off the tape and moved the Overton window for crypto deregulation in the US. Now is the time to look to areas of crypto-hampered regulation and shoot first, ask questions later,” said Trevor on X .

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