Search the Giant Google only allows cryptocurrency exchanges and software wallets to advertise in the European Union if they have a license under EU markets in Crypto-assets (MICA) regulation, which started on April 23, the company announced on Monday.

Google said advertisers should now receive a certification from the company and demonstrate that they are registered as a crypto-active service provider (CASP) under MICA. The company also requires advertisers to comply with any additional country -specific legal obligations.

Mica, which covers all 27 EU Member States, marks a shift away from the patchwork of national licensing regimes that are currently steering crypto ads in some regions.

For crypto platforms already advertising in France, Germany and Finland under local rules, Google has cut out a temporary postponement. These national licenses will remain valid until the middle of the end of 2025, which is consistent with each country’s mica transition period.

The technology giant said that accounts will not be suspended immediately for non -compliance. Instead, it emits a warning at least seven days before any enforcement measure.

Currently, several cryptocurrency exchanges have secured a mica license including OKX, Crypto.com, Bitpanda, Boerse Stuttgart Digital, Etoro and others.