Karachi: Pakistan has begun discussions with Iran to establish a tourist route as the country aims to access a land route connecting Turkey and Europe through Iran, and ultimately increases tourism, Sindh Minister said for tourism Syed Zulfiqar Ali Shah . This development was shared by the minister during the three-day event by Pakistan Travel Mart at Karachi Expo Center, where he interacted with the media on Friday. The Minister also stated that a committee has been established to preserve historic buildings and action is taken based on their report. Foreign investors are now showing great interest here, he said. The Pakistan Travel Mart exhibition is a significant event containing about 250 stalls, with delegations from 16 countries participating. In particular, the Saudi group has the largest presence on the show that boasts a wide range of booths from local and foreign airlines, hotels, travel agencies, tourist boards and related sectors. Companies from different countries including Saudi -Arabia, Turkey, Ethiopia, Iran, Azerbaijan, Tajikistan, United Arab Emirates, Germany, Maldives, Malaysia, Uzbekistan, Iraq, Thailand, Sri Lanka, Qatar, Britain and Singapore . The exhibition is a joint effort between the trade development authority and the Saudi group. Meanwhile, Travel App Weego.com has announced its plans to expand its operation and online travel agency (OTA) platform in Pakistan. According to Wego, Saudi Arabia remains the most popular destination for Pakistani travelers with a remarkable growth year to year of over 100%.