- Grand Theft Auto 6 marketing is going to increase this summer
- A recent leak indicates that title IDs have been added to the PlayStation Store
- This suggests that pre-orders may begin soon
Could pre-order for Grand Theft Auto 6 go live in the coming weeks? It is certainly possible with marketing set to ramp up, a summer approaching.
Speaking to CNBC’s Jim Cramer back in February, Strauss Zelnick, CEO of Rockstar Games’ parent company Take-Two Interactive, confirmed that there will be “marketing beats this summer” as efforts to promote GTA 6 kick into gear.
“We don’t spend money on marketing until we’re pretty close to release,” he added.
Now PlayStation Store dataminer ‘PlayStation Game Size’ claims that Title IDs, unique codes that identify different variants of PlayStation software, have been added to the digital storefront. While far from a guarantee that there will be any movement soon, this is often done in preparation for a game going on pre-order or general sale.
They went on to reveal that the title IDs are ‘PPSA01547_00’ and ‘PPSA29660_00’. It’s a natural assumption that this would imply that there will be two editions of the game (presumably your usual ‘Standard’ edition and a more expensive version with some DLC thrown in), but that’s probably not the case.
Rather than indicating separate editions, title IDs are generally used to distinguish separate regional versions of games or to separate physical and digital copies.
With summer right around the corner, we could have a new trailer and pre-order announcement any day now as we start to get closer to the November 19, 2026 release date.
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