Hailey Bieber performed on Thursday morning in New York City to mark an important milestone for her skincare brand, Rhode.
The 28-year-old model and entrepreneur hosted a special event in Times Square when Rhode was officially launched in Sephora stores across the United States and Canada.
According to Daily Mailshe was dressed in a bright beige mini-gland with a matching low-cut top, which she paired with champagne sling-back-heels, narrow sunglasses and a touch of sparkling jewelry.
In addition, the supermodel put in front of a large Rhode brand background and even entered a pink rhode stand and pleased fans who gathered behind barriers along the street.
Security was ready to control the enthusiastic audience.
As for this, Bieber said in a statement, “This has been my goal since the first day – bringing Rhode to as many people as possible, but they prefer to shop. Sephora with her global footprint was the perfect partner to help bring my vision to life.”
In addition, Sephora Rhod’s first post marks in retail after being available online since its 2022 debut.
The partnership is already celebrated as Sephora’s largest brand -rolling in North America after more than 2 million unique searches for Rhode products on the dealer’s website and app in the past year.
According to the socket, the skincare line, best known for its viral peptide lip treatment, will also reintroduce three previous shadows with limited edition-strawberry glaze, salt brown and jelly bean-as permanent offerings.
Furthermore, Rhode, recently acquired by Elf Beauty for $ 1 billion, has quickly grown to one of the fastest rising names in the skincare industry.
With expansion to the United Kingdom, planned for later this year, the brand continues to build speed worldwide.
It is worth mentioning that Bieber, who also acts as Rhodes Chief Creative Officer, expressed enthusiasm for the brand’s next chapter, “Just over three years in our business, we are excited to bring our core lineup of important things to our customers where they already act.”
