Hailey Bieber recently sold his brand, Beauty Empire, to Elf Cosmetics for $ 1 billion on May 28, 2025.

According to the recent finds of RadaronlineA source close to her revealed the reasons why the American model sold its makeup brand, which has grown to $ 1.44 billion fire within two years.

“Hailey sold Rhode to Elf for a massive payday,” the insider began. “She is now turning her full attention to Skyrk.”

Reveals that she is now turning her ‘full attention’ to her husband, Justin Bieber’s clothing brand Skylark.

“In the coming weeks you will see her do more cross -promotion for this. She helps him with creative strategy and even product development. It’s a calculated shift,” the source added.

“She built Rhode for a billion dollars, paid on top, and now she uses the momentum to help launch Justin’s next chapter,” the insider told the publication. “She tries to be a mogul and she is on her way.”

For those who are not daring, Baby Singer is currently dealing with ‘financial problems’, and he reportedly sold his nearly 300 song to Hipgnosis Song Capital for $ 200 million.

“Selling this catalog was like selling part of himself. But given the choices he has made, he had no options,” the source noted.

Before he finished, the insider shared that the singer still “blows through cash, as if there is no one tomorrow.”

It is relevant to mention that Hailey Bieber was bothering the knot with Justin Bieber in 2018, and the couple shares a son, Jack Blue Bieber.