- Sony brings back its projectors to the United Kingdom and the European Market
- It stopped sales in March 2025 with reference to EU trade and export restrictions
- Sony Bravia Projector 7 is added to the UK/EU
Sony has announced his return to the United Kingdom and the European project worm market and even says a new 4K projector is coming.
Just over two months after announcing that it is leaving the United Kingdom and the European projectorm market, Sony has announced that Bravia projectors will return to sale in the region.
Sony, whose projectors rank among the best 4K projectors, quoted former EU exports and trade restrictions made in accordance with sanctions imposed on Russia and Belarus for Russia’s invasion of Ukraine as a reason it had to withdraw from the market.
It now says that changes to these same export provisions from the EU mean that it can resume shipping of its projectors in the UK and Europe.
But it does not only return with its current lineup, consisting of Sony Bravia projector 8 (who earned 4.5 stars out of 5 in our review) and Sony Bravia projector 9: It brings Sony Bravia projector 7, previously released in the United States.
Sony Bravia -Projector 7
Sony Bravia projector 7 (VPL-XW5100), previously announced in April 2025 for us and other markets excluding the UK and the EU, uses Sony’s XR processor: The same used in Step-Up Bravia projectors 9 and 8.
It uses a laser and supports Native 4K resolution, powered by a 3-chip, 4K Native SXRD engine. It will produce 2,200 lumens of brightness and support XR dynamic tone mapping, deep black and triluminous pro for improved colors.
The Bravia projector 7 is also equipped with HDMI 2.1 ports that support 4K, 120Hz and Auto Low Latency Mode (Alm) for games.
No pricing has yet been announced for Bravia projector 7 (not even in the US), but its predecessor, VPL-XW5000, was launched at £ 5,999, so it will probably be more expensive than this. It is ready for launch in the summer of 2025.
A welcome return
Sony’s projectors over the years have consistently been among the best projectors around, and it was a real shame when Sony announced his decision to withdraw from the British/EU market.
But by returning, it not only gives fans more middle-class choices to the premium market, but a brand that they recognize: Plus, access to some very good projectors in reference quality!
In a time when brands appear to be withdrawing from the AV market on the left and right (my beloved 4K Blu-ray Player Market is really Suffering), seeing Sony doing comeback is a much needed little good news.
