There is nothing like a bit of comparative advertising to spice up flagship Android launch season, and Chinese mobile manufacturer honor seems to be determined to play Chief Mischief-Maker.
After apologizing for Samsung Galaxy Z Fold 6 owners who may have felt “failed” of their “chunky” folding phone last year, the company has again met Samsung by highlighting five key hardware and software features allegedly missing in Galaxy S25 Ultra Ultra.
Jab comes as part of a new social campaign that sees Samsung – or ‘Sam’ – gifted with accessories designed to “improve” the Galaxy S25 Ultra. These include a zoom lens, a force bank and a ring light. The implication here is that Honor’s new flagship phone, Honor Magic 7 Pro, boasts better zoom features, battery life, portrait -catching technology and other key features versus Samsung’s latest device. Meow.
In a press release accompanying the new campaign, detailed honor these supposedly superior functions in writing:
Magic portal to trouble -free app access : Magic Portal provides quick access to over 150+ third -party apps with a simple circular movement that streamlines across search, transport, entertainment, shopping and office tools.AI Super Zoom for richer details : Utilization of Cloud AI, Honor’s AI Super Zoom delivers superior image quality to long -distance images beyond 30x, catching far clearer and more detailed photos compared to Samsung’s Rumzoom.Amazing portraits and quick catch : With the industry’s first large portrait of part of the large model, the Magic 7 Pro provides distinct portrait information with AI-enhanced portrait and Harcourt portrait. Its HD Super Burst and AI movement, which follows additional Honor’s leadership in rapid catching technology.Unmatched durability and charging : The Magic 7 Pro boasts IP68 and IP69 Water and Dust resistance, 100 W wired SuperCharge and 80W Wireless SuperCharge. It also contains the industry’s first double 3D biometric safety system with 3D -Ultrasound -Fingerprint lock and 3D to be exposed to locking.
Jeez, Talk of Self -confidence.
Since the Galaxy S25 Ultra launched only one question a few days ago, we have not yet put the phone through its pace, and as such we are unable to say whether honor is too big for his boots here.
However, we know that features like AI Super Zoom, Harcourt Portrait and Magic Portal are unique to the Magic 7 Pro and more of the best honors so we can understand Honor’s eagerness to highlight them in some playful marketing.
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Honor Magic 7 Pro hit shelves in January (Image Credit: Future)
Samsung Galaxy S25 Ultra was announced on Galaxy -packed unpacked (Image Credit: Future)
In fact, we described Hone’s latest flagship as “an excellent phone that impresses in almost every area” in our Honor Magic 7 Pro Review, and it is true that Honor’s proprietary smartphone software has come on a jump and borders in recent years (see Its deep phase -detection function).
That said, the Samsung Galaxy S25 Ultra is definitely no slouch – and we don’t have to finish our full review process to tell you.
In our practical Samsung Galaxy S25 Ultra Review, we described Samsung’s latest flagship as potentially “the most complete AI clear mobile package on the market”, so we look forward to beating the Galaxy S25 Ultra against Honor Magic 7 Pro and more of the best Android phones Very soon.
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