What is TR Pro Perspectives?
Perspectives is the new home for premium contributed content on TechRadar Pro, where we’ll showcase analysis and opinion from the tech industry’s best and brightest minds.
If you’d like to join TechRadar Pro Perspectives, this is where we’re looking.
Guidelines for Submission of Perspectives
- We ask that all our content be about 800-1,000 words in lengthand have one clear business technology focus — everything from security to cloud to SaaS to digital transformation; check our news page for a quick overview of the topics we cover on a daily basis
- The articles must be unique and exclusive to us — the article will be copyrighted by the author, meaning they can republish it elsewhere, but must link to TechRadar Pro as the source
- It’s a shame we even have to say it – but absolutely no AI may be used to prepare any Submissions. If your piece is found to have AI generated content, it will be immediately rejected and frequent rule breakers will be blacklisted
- All pieces must be non-promotional — meaning that companies may not mention their own names or products in the work (including the title), except in the author’s biography
- And on that note, we demand one detailed biography of the author — around 50-100 words is ideal — and a headshot
How do I submit?
If your piece fits all of these guidelines, you can go to our online submission form where your piece can be uploaded.
We cannot stress this enough, your piece must be approved first, then you can submit to the form. Please contact the team to pitch your article for approval.
Failure to do so will result in your piece being unpublished and serial violators will be blacklisted.
Top tips to improve your submission
Bring something new to the discourse
This is TR Pro Perspectives — so we want to hear new and fresh ideas, thoughts and opinions that drive each submission.
Don’t try to use this as a place to parrot your company’s latest research findings or tell us something everyone already knows (did you know AI is transforming business processes?)
If the discussion is still something the audience has read a million times before, we don’t care – this is your chance to stand out from the crowd.
Avoid flimsy links to a buzzword
Lots of articles written about unglamorous topics try too hard to use SEO-friendly buzzwords as a gateway to the main topic – which can work, but only if there is a clear and direct connection between the ‘buzzword’ and the meat of the article.
All too often we see themes such as digital transformation, digital natives and AI-ready introduced in headlines and introductions despite the fact that they are largely irrelevant to the appearance of the work. Unglamorous topics are useful to many readers and do not necessarily need to be gendered.
Cut the fluff
A 1-2 paragraph introduction can entertain broader themes before getting down to the heart of the article, but make sure it’s not full of fluff, clichés and platitudes before you properly begin.
Classic offenses are tired references to obvious examples – but the features are better when they tackle the specific themes from the start. Generic and obvious opening statements about ‘changing landscapes’ and the like can usually be cut – get started!
Don’t overdo rhetorical questions
We know these are opinion and analysis-led pieces, so of course a rhetorical question or two is fine, but many writers overuse this technique and the end result sounds rather condescending.
Being bombarded with questions like: ‘Is this really right for your business?’, ‘Have you considered the importance of this data?’, ‘Are you planning these changes?’ may turn readers off, as our audience is likely to be well-acquainted with the topics covered — and want to know the authors’ insights and thoughts.
Narrow focus
Broader overviews tend to fall into the trap of adding noise to the discussion rather than advancing it, and Perspectives articles are generally far stronger when they have a very specific focus.
Most company representatives who write the articles will have a niche area of expertise that should be exploited, not downplayed to give the article wider appeal.
With so much analysis and discussion available online, new pieces must hone in on very specific areas to stand out from the pack and remain valuable to readers.
