- Huawei addresses SME challenges through simplified deployment models and unified technology stacks
- Installers gain efficiency through streamlined product combinations that replace multi-vendor arrangements
- Enterprise routers consolidate important communication functions into a single, integrated system
Huawei has unveiled its latest launches for the European SMB market, revealing a strategy to make its technology more accessible to organizations that often lack technical depth.
At its Huawei Connect 2025 launch event in Madrid, the company outlined the eKit 4+10+N SME intelligence architecture designed to support businesses by offering office, commercial, education and healthcare solutions.
This structure includes 10 predefined solution packages and a wider collection of additional products developed for specific implementation cases.
Addressing capacity gaps with simplified implementation
Overall, the company highlighted 26 devices in this expanded catalog, including updated business routers and collaboration displays equipped with integrated intelligence capabilities.
The company claims that many smaller organizations struggle to integrate advanced systems due to limited staffing and fragmented procurement channels.
It claims that previous procurement models involving multiple subcontractors led to delays and inefficiencies for installers serving the SME segment.
To address this, Huawei has shifted from distributing stand-alone hardware to designing combined packages to reduce the expertise burden on companies.
“Huawei’s European distribution business takes the ‘6 Easy + Enabling Partners’ Profitability’ approach as its goal,” said Steven Qin, President of European ICT Marketing and Solution Sales at Huawei
This updated approach focuses on delivering solutions that incorporate routing, switching and wireless capabilities with conferencing tools that rely on embedded AI applications.
These bundles are easier for installers to implement and simpler for SMEs to operate compared to previous multi-vendor setups.
Emphasizing the economic relevance of Europe’s extensive SME community, Huawei argues that these organizations increasingly rely on external support when integrating AI tools.
The company claims its new eKit portfolio is intended to help address common technology gaps by offering equipment that prioritizes ease of installation and day-to-day management.
Its enterprise routers combine communication functions into a single device, while its updated collaboration panels improve meeting quality through automated adjustments and acoustic controls.
For Huawei, these changes are steps towards improving efficiency in environments where reliable office software, AI systems and productivity tools must work together.
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