‘I think EmDash was created to sell more Cloudflare services’: WordPress co-founder Matt Mullenweg gives his verdict on Cloudflare’s EmDash


  • Matt Mullenweg welcomes EmDash’s competition, innovation and open source nature
  • He sees it as an opportunity for Cloudflare to plug into its own services
  • Mullenweg says it’s great, but it’s not a ‘spiritual sequel’

Automattic and WordPress.com CEO Matt Mullenweg have weighed in on Cloudflare’s launch of EmDash, rejecting the company’s claim that the new project is WordPress’ spiritual successor.

In a blog post, Mullenweg explains why EmDash is not the spiritual successor of the website builder, why EmDash has not solved the plug-in problem that it criticized WordPress for, and how security problems can be solved in the future.

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