- Whoop changes its device upgrade policy
- Current users no longer need to pay an additional charge
- Whoop -subscribers had complained
Premium Fitness Company Whoop showed some shiny new wearables this week and has now confirmed that existing users with more than 12 months back on their subscription can get hold of the new devices for free.
As reported by Bloomberg, the company was facing a setback from users after the original charge of an upgrade fee of $ 49-one fee that broke a promise made last year in a now-slot blog post that subscribers would get new devices without paying extra
There was plenty of vitriol aimed at Whoop on Reddit and Social Media, from users who expected to get the new bands for free within their current subscription. This is now the case again after the Whoop decided to turn the course.
“Like any company, we are updating our commercial policies from time to time,” a WHOOP spokesman told Bloomberg. The company emphasizes that there is also a recently introduced $ 199 / £ 169 / AU $ 299 per year. Annual Plan, which is the cheapest yet.
The subscription economy
There are now three price levels for Whoop: The above above, Whoop One, Plus Whoop Peak ($ 239 / £ 229 / AU $ 419 per year) and Whoop Life ($ 359 / £ 349 / AU $ 629 per year.
To pay more will get you some additional features. If you are sticking with your Whoop 4.0 laptop, you miss a few of the features of the new subscriptions, including physiological age estimates and women’s health tracking.
There are plenty that is new in the 2025 devices, including ECG readings and blood pressure estimates, and the screenless wearables also offer 14-day battery life. However, existing users feel that they are being pushed into an upgrade.
It has not been the most well communicated of U-turn from Whoop, and it is part of the growing trend for fitness companies to put features behind Paywalls to get as much money as possible out of users. As with access to music, movies and software, you must continue to pay to get what is offered.
