- Intel will outsource marketing roles to accenture and artificial intelligence
- Company CEO Lip-Bu Tan pushes structural cuts to speed up operations
- Marketing staff can help educate replacements as redundancies are scheduled
Intel has begun to inform his marketing staff that many of their roles will be outsourced to Accenture, which will use artificial intelligence to control parts of Intel’s marketing efforts, potentially driven by Intel’s own processors.
This step is part of CEO LIP-BU TAN’s wider plan to undergo operations, reduce costs and accelerate decision making.
Intel revealed his plans with a statement describing Accenture as “a long -time partner and trusted leader,” and said it is expanding this relationship where the employees concerned were notified before July 11.
Significant changes in team structures
“The transition to our marketing and operational functions will result in significant changes in team structures, including potential reductions of employees, with only Lean Teams,” Intel wrote in a staff message. The company did not reveal how many employees could be affected by the cuts.
Intel added, “We are focused on modernizing our digital ability to serve our customers better and strengthen our brand.”
Intel describes the shift to Accenture as a way to streamline marketing work.
“We need to change our” Go to Market “model to be more responsive to what customers want,” the company allegedly told its marketing team. “We have received feedback that our decision making is too slow, our programs are too complex and our competitors are moving faster.”
Intel is struggling to regain Earth after losing the market share in PCs, data centers and AI chips. Its sales have fallen by about a third in recent years.
“We work with Accenture to utilize AI-driven technologies with the goals of moving faster, simplifying processes and reflecting best practices while managing our expenses,” Intel told employees, adding that some staff may be asked to train their replacements during the transfer period.
A few days earlier, production staff were warned that up to 20% of their jobs could be cut in July 2025.
Via Oregon Live
