Intel’s Core Ultra 7 pricing reveals how AMD’s high-end desktop CPUs now offer smaller performance gains despite much higher prices


  • Intel’s cheaper CPUs are now challenging AMD’s high price logic
  • Performance gap narrows as AMD charges more for modest desktop gains
  • Power efficiency and cost pressures are reshaping the high CPU value

I’ve already written about Intel quietly taking control of the low end of the desktop CPU market, where chips priced around $200 now offer performance that used to sit much higher up the stack.

But making things even more uncomfortable for AMD is the fact that a similar pattern is creeping into the high end, where Team Red’s pricing no longer stretches as far as it once did.

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