“Just do it”: Sam Altman says that companies that want to adopt AI should go ahead – or risk being left behind


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Openai CEO Sam Altman has offered his honest insight into the evolving AI landscape comparing previous, current and future trends to pointing companies in the right direction.

“I think, just do it,” said Altman in an interview with Snowflake CEO Sridhar Ramaswamy at the company’s Summit 2025 event, highlighting that companies waiting for the next AI breakthrough risk to be left behind.

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