Khloe Kardashian has entered the snack world by launching Khloud Protein Popcorn.

The 40-year-old American media personality and Socialite launch Khloud Protein Popcorn, which is a seed-oil-free snack and is filled with over three times the protein from regular popcorn.

While you have a conversation with PEOPLE To promote his product Khloe said, “I am at this point in my [health] Travel in the last few years that I have really tried to increase my protein intake. I am about muscle definition and being strong and healthy, not just thin. “

The To keep up with Kardashians Star, also a self -proclaimed snacker, added, “proteinely, I’m not someone who wants to sit down and have steak and eggs all day long, and I have to consume protein.”

“I was going to fitness stores to get protein, grab and go. And they don’t taste very good, in my opinion, and they’re full of so much filling and artificial things. And I really just wanted something, selfish, it tasted good, it didn’t have lots of ingredients in it that I could [fulfill] my protein intake [with]“She noticed.

For the UVERSED, Khloud has three variants: olive oil & sea salt, sweet & salt boiler corrected and white cheddar.

In particular, all these flavors are kosher, gluten-free, seed-oil-free and non-GMO and have 7 grams of complete protein per day. Portion.

It is important to note that the extra protein is synthesized with dairy proteins and spices that Khloe mentions as “khloud dust.”