Digital assets exchange Kucoin has revealed a new initiative, the “Trust Project” with a massive $ 2 billion investment aimed at strengthening user security, increasing transparency and ensuring long -term responsibility in the crypto market.

The message came under Token2049 Dubai, where Kucoin CEO BC WONG, together with Exchange’s EU-CEO Oliver Stauber, detailed the initiative’s vision of adapting crypto operations closer with a regulatory framework and user-centric principles.

At its core, the Trust project focuses on key values ​​such as infrastructure neutrality, responsible innovation and improved protection against platform risks. Kucoin’s native token, KCS, plays a more central role in governance, ecosystem management and user rewarding programs.

“We instruct resources where they count – against building credibility, protecting our users and securing Krypto’s future,” Wong said under his keynote speaker.