Luxury car manufacturer Automobili Lamborghini said it will debut its latest sports car in Metaverse.
Temerario and its GT3 counterpart will be available as digital collectibles in limited edition in the open world-made Wilder World, according to an email message shared with Coindesk on Monday.
Metaverse is a virtual reality world that allows people to interact with each other, play games and transaction, often involving digital version of real life.
There was a lot of hype around Metaverse during the digital asset bull market in 2021, when Mark Zuckerberg renamed Facebook “Meta” to reflect its focus on this area.
However, much of this interest faded over the next two years when user engagement stagnated and many companies moved their attention to artificial intelligence (AI).
However, Lamborghini is apparently unused, along with the Web3 Investment and Development Heavyweights Animoca brands last year to create digital experiences for fans and customers.
The Italian car company offers the 590 Temerario Streetcars and 10 of the GT3 counterparts for $ 300 per day. Piece from July 11th. The digital sports cars will be characteristic of Wilder World, non-spongeous token (Nft) Marketplace OpenSea and Lamborghini’s own web3 platform quickly the world.
