- LinkedIn says video creation is growing 2x faster than other post formats
- An improved viewer on full screen is added to LinkedIn on Desktop
- Creators can also see even more detailed analysis
LinkedIn has fine -tuned some of its video settings and tools to help creators reach larger audiences and gain a better insight into performance.
Note an increase of 36% year-over-year during the video time on the site, director of product for video, games and moonshots, Lakshman Somasundaram, said video creation is growing at twice as much speed for other postal formats.
From the summer of 2024, vertical videos appear in a full -screen experience, and the platform has also experimented with a new ‘videos for you’ module within the Home screen feed -and this latest update now also brings these two features to desktop environments.
LinkedIn bets on videos
“We work hard to get the videos you publish, be noticed, be seen and get you the success you are looking for,” added Somasundaram.
Subtle changes have also been made to how search results show relevant content, which now includes videos in a swipable carousel.
While content creators can (and do) make money on their videos on other platforms, Somasundaram expressed an understanding of why LinkedIn users use the platform in the first place – they want more followers, service offers and inmail queries that can lead to career opportunities.
The full -screen video player has been updated with a clearer follow -up button and a profile example to give a quick oversee of the creator where they can watch other videos without leaving the player.
For creators, average surveillance times have been added to the analysis page, which also includes impressions, overall views and commitment.
Despite throwing his own way as a business network and job-sourcing platform, armed with increasing amounts of AI and Microsoft support, LinkedIn is still releasing updates to keep it on radars for other social media users.
Looking ahead, Somasundaram indicated that more functional updates will continue for a full 2025 as the platform dips the toes even further into video, after mounting pressure from them like Tiktok and Instagram.
