- LinkedIn has big long-term ambitions to verify every account
- Developers can now access an API for integration verification statuses across other apps
- Zoom recently signed up as another partner to use this API
LinkedIn has reached a goal it set about two years ago — the platform now has over 100 million verified members and counting, just days before its end-of-2025 deadline.
The Microsoft-owned enterprise networking platform uses verifications to strengthen trust and authenticity — ultimately helping users know who they’re talking to is who they say they are.
But the plans don’t stop there – LinkedIn wants every member, job and company page to have at least one verification as part of its long-term strategy.
LinkedIn is seriously focused on account verification
According to the company, verified members see up to 60% more profile views and get up to 50% more engagement on posts compared to their non-verified counterparts. Organizations also see benefits, with verified organizations seeing 10.9 times more views and gaining 7.7 times more followers.
When product director Oscar Rodriguez first confirmed plans to hit 100 million verified users by October 2023, the company only had about 18 million verified accounts.
LinkedIn has also revealed plans to launch a self-service API to help developers integrate trust signals (like identity and workplace) into apps, websites and other platforms, which will allow users to display their LinkedIn verification status across other websites.
To celebrate 100 million verified users, LinkedIn has also recently partnered with Zoom. Zoom profiles will now be able to display a user’s LinkedIn verification status in the app. Adobe, G2, UserTesting and TrustRadius already offer this.
“By using Verified on LinkedIn, users will be able to use the verifications they’ve completed on LinkedIn to show who they are across the various online platforms they use, increasing trust, confidence and credibility,” Rodriguez noted.
“We’re proud to partner with LinkedIn to make it easier for people to show up as their authentic selves in meetings — safe, secure and ready to collaborate,” wrote Zoom Head of AI Partnerships Ross Mayfield.
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