- LinkedIn’s thread program becomes Brandlink
- It focuses on providing advertising videos from creators and publishers
- AI, Leadership and Business Advice will be the first topics covered
LinkedIn has announced some changes to its ad revenues with the rebrand of the wire program to LinkedIn Brandlink, which it says is designed for ”[help] Marks when their audience in new ways with video from top creators and publishers. “
Product Management VP Lindsey Edwards explained, “Brandlink delivers more relevant video content to members, while also allowing advertisers to adapt to editorial content from trusted publishers and now some of the world’s top creator voices.”
From the launch, content themes will include artificial intelligence, management, small businesses, innovation and entrepreneurship.
LinkedIn launches Updated BrandLink Program
The Microsoft-owned social networking platform says advertisers see 130% higher video finish and 23% higher views compared to standard video ads when using brand links, adding that members watching these ads are 18% more likely to become a lead for their company.
The news comes after a series of LinkedIn-Video-related messages in the past year or so, including vertical video display on full screen, an updated carousel and an updated user interface to make it easier for the audience to engage in brands.
Edwards referred to video as “one of the fastest growing formats on LinkedIn”, and in February 2025 we learned that the media grew twice as fast as any other post format.
Some of the early creators to participate in the program include B2B numbers such as Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk and Shelley Zalis.
The latest message highlights how 91% of B2B marketers believe that video will help them speed up advertising ROI more than any other format.
With Brandlink, advertisers can target specific locations and languages, with LinkedIn boasting it “supports a growing list of global publishers that produce regional -specific content.”
The tool can now be used on desktop and mobile applications.
