Traditional funding companies that have adopted crypto are moving past the experimentation phase and actively working with the real world solutions, MasterCard’s head of crypto and blockchain, Raj Dhamodharan, told Coindesk.

“Many of us in the industry are moving beyond experimentation; In fact, these are real solutions, ”he said, noting that MasterCard has already activated stablecoin payments for financial institutions. These institutions may choose to run transactions using stableecoins, reflecting a broader trend in crypto -absence.

Last week, the payment giant announced a partnership with the Crypto Compliance Firm Notabene, which will integrate Mastercard’s crypto legislation into its safransact platform to make digital asset transactions more secure and user-friendly.

The Crypto Legitimation System remains a focus on MasterCard’s efforts to make Krypto more mainstream. It allows users to send funds using well -known identifiers such as E -Mail addresses rather than complex drawing addresses while ensuring compliance with regulatory standards. The system also helps prevent incorrect transactions by verifying whether a recipient’s wallet can receive a specific asset.

“What stops [crypto] From going mainstream is really that consumers need to be able to find each other by using what they already know, ”Dhamodharan said.

MasterCard’s goal, according to Dhamodharan, is to be a plug between traditional financing and blockchain networks, which ensures regulatory compliance while allowing new business models. The company plans to advertise additional partnerships and use cases in 2025, which strengthens its commitment to integrating crypto into global payments.

“As an industry as a whole we have to be very open to produce [crypto] Available as wide as possible, ”he said.

Previously, the payment giant collaborated with several crypto-native companies, including Binance. The two shared ways in August 2023, after Binance faced a number of legal issues in the US MasterCard re -stained users to buy Crypto on the stock exchange again a year later.

“Binance is a big partner of ours,” Dhamodharan said. “We continue to work with them in a number of new ways where we can help them with ramp and off ramp. These are the continued conversations. “

To take crypto to ‘next level’

Dhamodharan is also optimistic about the future of tokenization, which he said will require new business models to feed the growing demand for tokenization of real assets from companies such as Blackrock and Franklin Templeton.

“If there is more clarity over time in terms of how deposits can be represented in some form of the public chain, from a regulatory point of view, I think this can even go to the next level in terms of how it can scales, ”he said.

By 2025, MasterCard’s focus is on the ramp/off ramp between the crypto and the banking world, while making this process as smooth and secure as possible as well as expanding features and functions in its crypto legitimation product. The third focus is stableecoins, the company said.

“We think the future will become a world of both deposits because this is where the money is, and this is where people and businesses keep money and stablecoins that can easily move on the chain and be easily settled.”

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