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Welcome to Friday at The masters. Tune into the Masters app, Masters.com, Prime TV, Paramount+ and ESPN for your wall-to-wall coverage!
Yes, that seems like a heavy lift. In some ways, it has been for golf fans. The days when CBS turned on the cameras at 15.00, is over and shows us four hours of golf in a row.
But that’s not necessarily a bad thing. Predictably, Augusta National has had to evolve with its partners for this new age of streaming. It’s difficult, because Augusta is famous for shaping the coverage of this event. Sometimes you wonder if they want you to see it at all. I understand that.
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However, I will say that the introduction of Prime to this year’s tournament has been more of a success than I thought.
But first, a quick rundown of how to watch golf today, tomorrow and, most importantly, Sunday:
How to watch Masters 2026 on TV
So that’s basically it in a nutshell. Sure, that nutshell may be huge, but it’s still a nutshell. Or something like that.
To watch The Masters all day – from sun up to sun down – you’ll need a combination of Paramount+, Amazon Prime and ESPN. That’s it for today. For weekend viewing, you can go ahead and ditch the Amazon subscription if you choose, but pick up CBS.
Again, that sounds scary. “All you need is a laptop, a TV and a few subscriptions.” OK. Sounds great! Thanks, Augusta, for letting us in!
Some people, understandably, are annoyed:
I understand that. Too many cooks in the kitchen. That certainly applies here. But this is the age we live in. The streaming era is ruthless. It all looked good on paper years ago, but now it has just become exhausting.
But it’s not all bad. For starters, the simplest answer to all of this is “Just use The Masters app.” Yes, it’s a great app. It has everything. You can see it all in one place. Same with Masters.com.
You can go there right now and see the Featured Groups, Amen Corner and Holes 4, 5 and 6.
Of course, it won’t be for everyone. It can also be clunky like most streaming apps are. It’s just the nature of the business.
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Also, many people don’t realize that you can put the Masters app on your smart TVs, so they end up holding a phone or looking at their laptops all day. Not great. And yes, I am talking about the older people. I don’t think it’s a big secret.
I will give Prime credit though. Again, usually when a new streaming service gets involved in a sport, it can be lopsided. Netflix was crucified for a pretty subpar MLB debut a few weeks ago.
By all accounts, Prime has been solid so far this week:
Again, not bad. I’ve seen these things spiral pretty quickly. Prime seemed ready to roll, which makes sense since they’ve had the Thursday Night Football package for years now.
Anyway, like everything else in 2026, Masters coverage has been met with mixed reviews all week. Does it feel like we’re being jostled around? Sure. Has Prime been a good addition to fill the gap between the morning and the main broadcast? Absolutely.
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Some people will tell you to stop complaining because there was a time not too long ago when you didn’t get any Champions TV coverage until 3 p.m
That is obviously no longer the case. You can watch golf all day long now.
You just have to work to find it.
