Meghan Markle is ready to turn the page to As Ever.
The Duchess of Sussex just teased a surprise product drop for her lifestyle brand after months of keeping a low profile. Late on Monday night, Meghan, 44, reposted a simple “Save the Date” message on her Instagram, pointing followers to the next morning, ie. on January 13.
“For the chapters you want to enjoy the most… 1.13.26,” the caption read, offering no further explanation. The accompanying image showed an open, glossy journal resting on a surface, with a black leather bookmark peeking out. Stamped in gold were the words “Fall Asleep”. The bookmark is especially an already published As Ever product.
There was no lead-up to the teaser, which made the post feel even more unexpected. If confirmed, the release will mark the year’s first ever.
It would also be Meghan’s first product launch since the As Ever Holiday Collection debuted on October 28. This collection featured a mix of returning fan favorites and new items. It was also rolled out with similar “save the date” teasers, fueling speculation about what might be next. Some fans are already wondering if this surprise drop could hint at a Valentine’s Day-themed collection.
Beyond As Ever, Meghan has kept her trademark presence selective. In December, she partnered with Compartes to release a limited-edition chocolate trio that quickly sold out.
Now that the new year is well underway, Meghan is ready to give fans the next chapter of As Ever.
