Meghan Markle’s lifestyle brand is once again under intense public scrutiny after Internet researchers discovered the shocking figures for the inventory, raising speculation about the company.
The Duchess of Sussex, who launched her lifestyle brand in partnership with Netflix, has had several releases, but there had been a recurring problem: there was never enough stock.
The collections would sell out in minutes, leaving fans and pundits to question whether it was a real concern or if inventory was just being kept low.
A user on reddit discovered that there was “about $23 million” worth of product that Meghan has yet to sell and it’s just in stock. 80,386 buckets with flower sprinkles, 137,455 gift boxes with signature fruit spread and 62,523 signature candles in stock on the website.
A source said so The sun that the stock order appears to be “part of the international expansion plan” Meghan has for her company.
There are plans for As Ever to expand to other countries outside the US, including the UK. The insider noted that the festive fundraiser had been a success, so it’s possible that the warehouse was “beefed up” to meet the new demands when they hit international territories.
When the outlet contacted the spokesperson for comment, they declined.
The source insisted that “it’s fair to say business isn’t just successful, it’s flying off the shelf,” noting that the As Ever founder had a million jars of one product and only 130,000 left.
“It doesn’t take a genius to work out that 87 percent of what was ordered has been sold.”
