Meghan Markle opened to the power behind her fashion choices when she shared how quiet she was able to save some fighting brands.
The Duchess of Sussex talked about the “Meghan effect” on Jamie Kern Lima Show Podcast, Where she shared how proud she feels when her fashion choice helps small businesses grow.
She said that wearing products from women -led or ethical brands can bring attention and support to them, sometimes even save their business.
Prince Harry’s wife revealed that she was once able to help a small American jewelry brand if the $ 125 bracelet sold out in four hours after Meghan wore it at the Invictus Games in Canada.
“It makes me feel really good when it can specifically help lift brands that have a big ethos and female founders,” she said.
Meghan added, “There was a long time when I wasn’t out talking, so if you couldn’t hear me, how could I be heard through what I was wearing if that’s what people focused on?
“Or the choices I made that you didn’t have to say a word but it would move product to small businesses or allow even when we lived in the UK, a small company in Scotland [to be] Able to hire 50 more employees or small businesses that would take women out of positions to be traded and instead give them jobs. “
The two-mother continued: “By wearing these jeans, I knew it would allow them to save more women, so all these things end up being a touch point that is really high value to me.
“Then you could hear the stories of how it has helped them or their businesses it could have been the day they should give up, [or it] Could have been the day they have just gone ‘why do I do it, it’s not worth it’.
“If I can come in with a small sprinkle of fairy dust, just by carrying a bracelet or doing something that changes the course of their business, it is a huge honor to be able to have that kind of influence on someone. A person who most of the time doesn’t even know.”
