Meghan Markle is planting the seeds for her lifestyle brand’s next chapter, and all signs point to Australia.
As she prepares to travel Down Under with Prince Harry next month, the Duchess is lining up what could be a strategic expansion of her growing venture, As Ever.
While the royal couple’s visits include public-facing engagements, Meghan’s schedule has a distinct entrepreneurial edge.
She is set to perform at the exclusive Her Best Life retreat in Sydney, a luxury gathering where attendees can expect curated experiential, wellness-focused sessions at the InterContinental Sydney.
The Duchess has reportedly secured a dozen trademarks in Australia for As Ever, spanning everything from skincare and homeware to garden tools, jewelery and even podcasting.
It’s a broad portfolio that suggests a brand that aims to be less of a store and more of a lifestyle ecosystem.
Royal insiders suggest this trip is far from a casual visit. Industry watchers believe it could serve as a proving ground for a new audience, especially given the country’s strong appetite for wellness culture and premium lifestyle brands.
