- ZEKR and MG highlighted new models at Shanghai Motor Show
- MG Cyber X brings pop-up headlights back
- ZEEKRS 9X shoots after Bentley and Rolls-Royce with lavish styling
Both MG and Zeekr have joined an abundance of Chinese brands in showcasing exciting new models at this year’s Shanghai Motor Show.
MG, sitting at the more affordable end of the spectrum, revealed the second in his fashion-forward ‘Cyber’-themed series, which includes the groundbreaking two seats Cyberster sports car.
While much of the current global MG interval is stylish but slightly reluctant, Cyber X is a full design exhibition window that boasts boxy proportions, a high-ridden road presence and cool pop-up headlights that retreat when the ignition is off.
It is the work with EX-VW and Bugatti Veyron designer Jozef Kaban, who joined MG early last year to bring some design cruiser to the brand for the brand for the brand for the brand for the brand.
In a speech with Autocar, he said the point of cyber x was to show how diverse the business is.
Just around the corner from MG’s stand, Zekr showed his first each hybrid model in Gargantuan 9x-a car, which the company hopes can legitimately take on Rolls-Royce Cullinan and Bentley Bentayga in the ultra-luxurious SUV room.
But unlike Rolls-Royce Cullinan, which costs well over $ 400,000 (or £ 300,000 / AU $ 625,000), 9x is scheduled to start with about $ 70,000 (about £ 53,000 / AU $ 110,000) and offers lots of intentions plushness and technology.
There is a 43-inch cinema screen at the back, giving passengers the opportunity to rest in lavish surroundings, while Zekr says it will be the first model to save its G-pilot autonomous driving technology.
According to the selection, its extensive camera, sensor and Lidar Suite are good to real level 3 -autonomy – allowing drivers to remove their hands from the wheel and eyes away from the road where it is legal to do so.
China fine -tuning its luxury taste
Recent reports have suggested that the demand for Premium Western brands is cooled in China as the domestic market looks more at its own newly started companies for the latest and most innovative electric vehicle technology.
The sale of Porsche and Ferrari vehicles has been dipped in recent years, while even the luxury watch, wines and spirits have seen a total fall in sales numbers, according to FineWs.
This may be down to several factors, but Jing Daily, which covers China’s luxury market, claims that there has been a general social shift away from flashy signs of wealth, while younger buyers expect a much higher level of digital engagement in their products.
Det er grunden til, at Audi har lanceret sit eget Kina-kun-brand i det forvirrende-cadged Audi og Mercedes-Benz, der viser sit futuristiske Vision V MPV-koncept på Shanghai Motor Show i år-ikke kun producerer Kina nogle af de mest avancerede EV’er på planeten, det er også udelukkende at modtage nogle af de nyeste og mest innovative modeller fra vestlige mærker fra vestlige brands.
But both Zeekr and MG sell far beyond their domestic markets, where the couple quickly finds an audience in Europe and beyond. Although unlikely that the rest of the world will soon see Mammoth 9x on the roads soon, MG Cyber X is very likely to have given a global production variant.
Cyberster did a good job of establishing the brand as something more than just a budget offer, but Cyber X could well be a volume seller who shows that MG can also make desirable design.
