Vodafonethree CEO Max Taylor has been appointed Power 50 Person of the Year at the Mobile Industry Awards 2025.
The award for the year is given to the most influential individual in the British mobile sector in the last 12 months.
Power 50 is the product of months of research and profiling, where the year that is the person is the person our judges feel has been the most inspiring and innovative leader in the British mobile industry in the last 12 months. Congratulations to Max and to all our 2025 Power 50!
Congratulations to the last 10 members of 2025 Power 50:
1. Max Taylor, CEO, Vodafonthree
2. Lutz Schüler, CEO, Virgin Media O2
3. Women’s Melanie Dawes, CEO ofCOM
4. Claire Gillies, CEO – Consumer, BT Group
5. Greg Mesch, CEO, City Fibers
6. Jon James, CEO – Business, BT Group
7. Katherine Ainley, CEO UK & Ireland, Ericsson
8. Peter Kyle, Former Science, Innovation and Technology Secretary, British Government
9. Alex Baldock, CEO, Currys
10. Andrea Doná, Chief Network Officer, Vodafonthree
The full power 50 2025 is:
11. Steve Oliver, CEO, Musicmagpie
12. Christian Hintennach, Chief Commercial Officer, Virgin Media O2
13. Jon Shaw, Director of Consumer Operations, Vodafonthree
14. Jeanie York, CTO, Virgin Media O2
15. Nick Gliddon, Director, Business, Vodafonthree
16. Ashley Schofield, CEO, Giffgaff
17. Jo Bertram, CEO, O2 DAISY
18. Malcolm Cubitt, Director of Product, Mobile – Consumer, BT Group
19. Rob Winterschladen, Consumer Director, Vodafonthree
20. Sharon Meadows, MD Marketing & Commercial – Consumer, BT Group
21. James Du-Cann, Telecom and retirement director, UK at Apple
22. Andy Morris, Executive VP, LikeWize
23. Jonathan Taylor, CEO, Tesco Mobile
24. Stephen Shurrock, CEO, Lebara
25. Valeria Baiamonte, Head of Network Transformation and Integration, Vodafonthree
26. Paul Crossman, CEO, Real Solutions
27. Craig Smith, CEO, Mazuma Mobile
28. Howard Watson, Chief Security and Networks Officer, BT Group
29. Nicki Lyons, Director of Business Affairs and Sustainability, Vodafonthree
30. Thea Sztejka, CEO, BT Wholesale
31. Aideen Chambers, Director of Mobile, Sky
32. Mark Trundle, Senior Director, Samsung UK & I
33. Rohit Vedi, CEO, ID MOBILE
34. Deborah Honig, Chief Customer Officer, Samsung UK & I
35. William Paterson, UK & Ireland’s Rural Director, TCL and Alcatel
36. Ben Case, CEO of connection, Sky
37. Dave McGinn, CEO, Daisy Communications
38. Danny Marshall, Dection Portfolio & Business Development Director, EE
39. Miles Norman, UK and Ireland’s National Manager, Lenovo Mobile Business Group (Motorola)
40. Terry O’Brien, CEO, Giacom
41. Nick Porter, VP for MX Product, Strategy & Commercial, Europe, Samsung
42. Peter Carnall, CEO, EGE
43. Paul O’Sullivan, Director of Wholesale Mobile, Virgin Media O2
44. Phil Lander, VP Mobile Experience, B2B, Samsung Electronics UK
45. Andy Silcock, co-founder, Kid-A
46. Ed Connolly, Chief Commercial Officer, Currys
47. Annika Bizon, VP Product and Marketing, Samsung UK & I
48. Ravi Navaratnam, Director, Eroaming Esim
49. David Copestake, Head of E -Handel, Ege
50. Brendan Arndt, Senior Devices Manager, Vodafonthree
- For more information about our Power 50 or to become more involved in the Mobile Industry Awards, contact [email protected]
The winner is chosen after in -depth interviews with key senior people throughout the industry, from operators and retailers to producers and distributors.
It rewards the people who inspire their businesses with their values, but also have influence beyond existing roles that serve as inspiration for the rest of the trade.
To make the Power 50 list, a performing exercise must be brave in their leadership and vision and have exceeded expectations in the different categories we have chosen.
Previous winners of Power 50 Person of the Year:
- 2024: Marc Allera, CEO, EE and BT Consumer
- 2023: Ahmed Essam, CEO, Vodafone UK
- 2022: Lutz Schüler, CEO, Virgin Media O2
- 2021: Marc Allera, CEO, EE and BT Consumer
- 2020: Nick Jeffery, CEO, Vodafone
- 2019: Marc Allera, CEO, EE and BT Consumer
- 2018: Marc Allera, CEO, EE and BT Consumer
- 2017: David Dyson, CEO three UK
- 2016: Sebastian James, Group CEO, Dixons Carphone
- 2015: Sebastian James, Group CEO, Dixons Carphone
- 2014: Andrew Harrison, CEO, Carphone Warehouse
- 2013: Olaf Swantee, CEO, EE
- 2012: Simon Stanford, VP for UK & Ireland Telecommunications and Networks Division, Samsung UK
- 2011: Guy Laurence, CEO, Vodafone UK
- 2010: Tom Alexander, CEO, all everywhere
- 2009: Andrew Harrison, CEO, Carphone Warehouse
- 2008: Kevin Russell, CEO, Three UK
