- Report finds that 82% of sports organizations are currently implementing artificial intelligence
- Almost all plan to increase investment in the next 12 months
- More sport-specific technologies are required for goals
The vast majority of sports organizations are set to boost the use of AI tools going forward as demand for greater technological innovation shows no sign of easing, new research has claimed.
A survey published by SportsPro and Sportradar Group AG found that while more than 80% of sports organizations are currently deploying artificial intelligence to aid operations, nearly two-thirds believe more sports-specific technology is required to achieve their business goals.
Almost all (98%) of organizations said they planned to increase their use of artificial intelligence in the next 12 months, while 72% see artificial intelligence as the technology with the greatest potential for their organization in the next five years.
AI sports revolution
When it came to specific technologies and areas of interest, over half (57%) said improved 5G and Wi-Fi connectivity had the greatest potential to transform the on-site experience, and over three-quarters 78% say advanced data analytics will have the biggest impact on the playing field in the next five years.
But some concerns were raised as while 80% of respondents believe the technology industry is currently well equipped to serve sport, nearly two-thirds (63%) said they believed more sport-specific technologies are required to achieve future goals.
“Modern technologies have revolutionized virtually every aspect of sport, transforming how it is played, organized and consumed at every level,” said the report’s lead author Steve McCaskill.
“Sports’ embrace of scientific knowledge, data analytics and increasingly capable hardware and software has redefined the boundaries of athletic performance, reimagined the fan experience and unlocked new efficiencies and revenue streams that have accelerated growth off the field of play.
“The next phase of sport’s great digital transformation will be defined by artificial intelligence, while advances in mobile technology and more affordable solutions will have a dramatic democratizing effect, bringing the sporting and commercial benefits of this revolution to millions more people around the world.”
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