Morgan Stanley (MS) plans to bring cryptocurrency to its E*trading platform, which marks the most serious step of a major US bank to offer retail users direct access to cryptocurrencies.

The initiative, which is still in early stages, could debut next year. The bank, reports Bloomberg, weighs partnerships with crypto-native companies to help build the Spothandel infrastructure.

The effort would mark a remarkable expansion of the company’s Crypto offering, which currently includes exchange-dealing funds (ETFs), options and futures contracts tailored to its richer clients. Internal discussions allegedly picked up after Donald Trump’s return to the White House last year triggered regulatory rollbacks over the crypto area.

Depending on how Morgan Stanley brings crypto trading to E*trade, the move could increase the competition for crypto-native exchanges such as coinbase and crack.

Other institutions follow. Charles Schwab has signaled his own interest in adding spot trading while Sofi weighs a big push in the cryptocurrency space after seeing a “basic shift” in his landscape in the US