- Salesforce data finds 84% agree they need a total data strategy overhaul to take advantage of agent AI
- 70% believe their most valuable insights are in siloed/useless data
- Zero-copy architecture matches AI with data where it resides
New Salesforce data has found that three-quarters (76%) of business leaders feel pressured to deliver business value with data, but incomplete, outdated or low-quality data prevents them from being able to do so.
As a result, most (84%) agree that their strategies now need a complete overhaul to succeed with AI.
It’s not just about being able to do more with data either, as half (49%) of data managers surveyed admitted that they have sometimes drawn the wrong conclusions due to poor context.
Once again we hear that data is the key to AI success
Two in five (42%) noted poor confidence in the accuracy and relevance of AI output, with data managers estimating that around a quarter (26%) of their organization’s data is untrustworthy.
“For organizations ready to execute at scale, this is the time to strengthen the data foundation to confidently scale AI to its full potential to deliver real value and ROI,” explained Salesforce Chief Data Officer Michael Andrew.
About a fifth (19%) of business data is believed to be hidden or useless, yet 70% believe their most valuable insights lie within that 19%.
Among the most serious impact risks of data silos and siled data are compliance risks, hindered decision making and lack of a unified view of both customers and business.
CEO Marc Benioff described agent AI as revolutionary. “You have to get your data right,” he stressed.
Salesforce sees value in zero-copy architecture in the future of data, allowing AI to access the data where it resides without having to move, copy or duplicate it.
More than half (56%) say they have already started using zero copy, and many are already seeing the benefits. Adopters are seeing customer service quality rise above the industry standard, and many are also ahead of schedule on AI initiatives compared to their counterparts.
“The organizations that treat data and AI as an integrated strategy are the ones that will successfully move from pilots to execution to see AI deliver significant impact,” Andrew concluded.
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