- Premium OLEDs and more affordable LCD TVs too
- Also bringing speakers, multi-room audio and headphones to the US
- January 2026, TV prices tbc
Loewe, one of the most interesting European electronics brands, is officially coming to the US. The company is known for its intriguing design choices, such as making televisions out of concrete and metal and creating diamond-encrusted headphones that cost more than a car. But it also makes some more sensible products, so the arrival of its OLED and LCD TVs in the US market could be significant.
Loewe gets many of its OLED panels from LG Display and adapts them in addition to making its own MLA (Micro Lens Array) OLEDS for its super premium models – and it builds its products to last. When we met with Loewe recently, they proudly told us that they had just repaired a customer’s TV that was almost 20 years old.
So can American customers expect Loewe models to join the ranks of the best TVs?
What products is Loewe bringing to the US?
The US version of Loewe’s website currently lists the Inspire, Stellar and Iconic high-end and luxury TVs, including the Stellar Concrete and Iconic Inspire 55 Bronze, though without pricing information. The latter is a real look, but it won’t come cheap: in the UK, a 55-inch Inspire costs £6,999. That’s about $9,360 before taxes. Sizes for these TVs range from 42 to 97 inches.
The website also lists some relatively affordable LCD TVs, the Callas series. These TVs are listed in 32- and 43-inch sizes.
On Loewe’s website, in addition to the TVs, there are also headphones, sound bars, multi-room sound systems and radios. These products have prices, so for example there are home theater speaker sets for $4,040 to $4,690, sound bars from $390 to $1,305 and headphones from $260.
Loewe says it plans a long-term presence in the US market: this is “the beginning of a long-term commitment to growth, innovation and customer experience in one of the world’s most dynamic markets.”
It’s fair to say that Loewe won’t be outshining the likes of Hisense and TCL in your local Best Buy. But the arrival of the high-end TVs in January 2026 means more choices for premium TV buyers, and that can only be a good thing.
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