- Confidence AI has launched an ad campaign starring Octopus games Actor Lee Jung-Jae
- Advertisement mocks Google, renamed Poogle, as useless compared to confusion
- The ad shows how important AI -assistant reliability is for consumers
AI Conversational Search Engine -Confusion becomes as reckless in its marketing as the judges in Octopus games‘s eponymous game show. The company has introduced a major celebrity -driven ad campaign with Octopus games Star Lee Jung-Jae and some jabs at Google.
Look at
90-second space above depicts Jung-Jae, who plays a game very similar to the Squid game. First he has to figure out how to get coffee stains out of a white shirt. When he opens the very obvious Google Parody Poogle, it responds to typical search engine fashion with a list of blue links.
To realize that signing through articles for answers will not cut it, panic and ask confusion instead. Using his voice model, AI Chatbot gives him clear, step-by-step guidance.
Next, he has to ask confusion how to get cheese to stick to pizza. Confusion gives the right answer before he quippers, “don’t use glue”, a direct nod to the notorious error Google’s AI has made to suggest Elmer’s glue as a potential pizza ingredient.
The ad concludes with Jung-Jae being asked to name the first Korean to win an Emmy Award that he needs no help with as he is that actor.
Confirmation PIRLS AT Google
The time of the ad campaign is not random as Netflix’s third and last season of Octopus games expected to fall in June. The campaign is also part of an annual partnership between confusion and artist United, as Jung-Jae co-owner. Artist United has also integrated confusion in his daily research and content creation operations.
The ad starts running today in the US before rolling out to Korea, Japan and Europe over the next ten days. Each region gets a localized version of the text and voiceovers, although Jung-Jae’s dialogue will remain in Korean.
Perplexity’s strategy with the ad is remarkable beyond just having a world -famous actor who is fun in the search industry’s biggest player. It suggests that confusion seizes that accuracy and reliability are what people are most interested in when it comes to AI assistants.
If confusion can overtake Google’s reputation as go-to online information authority, it would be a big coup. Even the seizure of small cracks in Google’s place at the top could drive confusion over many of its rivals.
Whether Google has glued to fill these cracks after making pizza is an open question.
