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Jeff Ulbrich’s second stint with Atlanta Falcons has got off to a tough start.
His son, Jax Ulbrich, triggered controversy after picking up Sheduer Sanders’ phone number from his father’s computer at some point before last week’s NFL draft.
Jax then called the number to prank call Sanders during the draft.
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Linebackers -coach Jeff Ulbrich from Atlanta Falcons during a Forsy Season match against Miami Dolphins at Hard Rock Stadium August 8, 2019 in Miami, FLA. (Michael Reaves/Getty Images)
Wednesday, NFL Falcons offered $ 250,000. Ulbrich, Falcons’ defensive coordinator, was issued a $ 100,000 fine. Ulbrich admitted to the past few days has been “difficult” on a personal level, but he took full responsibility for not securing the number.
More NFL drafts of prospects fall victim to prank calls not related to shooting watch Sanders Prank: Report
“It’s something that I brought on myself and my son brought to themselves, so it’s one of the things where we got to take this on the chin. And we definitely do it and take full responsibility and I’m hopeful that we will grow and be better because of it,” Ulbrich said during a news conference on Wednesday.
New York Jet’s main coach Jeff Ulbrich is moving during the second half of a game against Miami Dolphin 8 December 2024 in Miami Gardens, Fla. (AP Photo/Lynne Sladky)
Ulbrich said he was not aware that his son was responsible for the prank call until after the draft, but he was “shocked” when he learned about the development. Assistant Falcons then made the team aware of the situation and said that Sheduer and his father, Deion Sanders, a legendary former Atlanta Falcons star was “incredibly gracious” when he contacted them.
Sheesur Sanders and Jeff Ulbrich (IMagn)
“It’s clearly not happy and shocked,” Ulbrich told journalists. “So I made Falcon’s aware of the situation. And our next course of action was to try to get hold of the Sanders family so we could apologize in person, which we were able to do.”
The NFL said the penalty came from a failure “to prevent the disclosure of confidential information distributed to the club at the forefront of the NFL draft.”
Cleveland Browns chose Sanders in the fifth round Saturday. Shortly after the election, Sanders took to social media To share a short but emotional message: “Thank you God.”
