Nike came under fire on Monday for a billboard that was shown at the end of the London Marathon.

The sign read “Never again. Until next year.” It contained black letters on top of a reading background. However, the company, which was already facing control during the week of reports on its alleged financing of a children’s resident -a athlete survey, received a setback to use a slogan that had ties to the Holocaust.

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The slogan has been used to warn the world of learning lessons from the Holocaust, where Nazi Germany and their allies killed 6 million Jews, according to Israeli.

Pershing Square CEO Bill Ackman kept the criticism of Nike.

“The idea that @Nike would light up the Holocaust using Hitler-Red images in a post-7th October world is fantastic,” he wrote on X. “Head should roll. WTF Nike?”

Rabbin David Schlusselberg also weighs on X.

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“This Nike advertising was shown at the end of the London Marathon,” he wrote at X. Taking a slogan about the Holocaust and using it for entertainment is simply grotesque. Nike – just doesn’t. “

Pakinomist Digital reached out to Nike for comment.

The company issued a statement to the forward and apologized for the signage.

“We didn’t mean any harm and apologized to someone we’ve caused,” the company said. “The London advertising boards were part of a wider campaign entitled ‘Winning is not pleasant’, built on runners’ insights and designed to motivate runners to push past what they think is possible.

A Nike Swoosh logo on Nike of Eugene, Oregon, May 24, 2024. (Kirby Lee -usa Today Sports)

“A series of advertising boards with rooflines like ‘Remember why you signed up for this’, ‘This is bloody hard,’ and ‘never again before next year’ was placed along the route to inspire runners, and the copy was based on ordinary sentences used by runners.”