Nike debuted his first Super Bowl advertising of 27 years last month, and while a star-studded female ranks were involved, the ad received criticism for the company’s attitude to supporting transkeal athletes competing in women’s sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’Carri Richardson, Jordan Chiles and other stars from different sports were in a minute’s ad that had different languages with the same theme.
The slogans included “You can’t bend, so flex”, “You can’t fill a stadium, so fill that stadium”, “You can’t be emotional, so be emotional” and “You can’t win, so wind.”
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Jennifer Sey with Fire Ambassadors Paula Scanlan, Left and Riley Gaines, Right (Xx-xy athletics)
XX-XY ATHLETICS, the athletic brand, whose goal is to support female athletes by defending security and justice in women’s sports and keeping biological men out of women and girls sports, released a video of several athletes responding to Nike’s ad.
Powerlifter April Hutchinson, who was suspended from the Canadian Strength Lift Association for two years to speak against a trans athlete participating in competitions in women’s categories, exempted that part of Nike’s advertisement on bending.
“I’ve never been told that I can’t flex or can’t do it or that,” Hutchinson said.
Nike, NFL Women’s Sports Super Bowl Commercials Draw Backlash in the middle of National Trans Athlete Controverses
The University of Nevada Women’s Volleyball Captain Sia Liilii, who among many teammates fought against his school’s decision to play against the trans -athlete Blaire Fleming and San Jose State Spartans last season, the Nike felt the brand.
“The Nike ad represented old feminism. I don’t think anyone tells women in sports that they can’t advocate their sport,” Liilii explained.
“Fake feminism”, “pretending to care for women” and “Nike ignore the real problem” were lines used by other athletes in the video.
The “real problem” is the most important point in what xx-xy athletics was about to come into its video response to Nike.
Sia Liilii tells her story in IW features’ “Keep the line.” (IW features)
“Women can flex, be confident, be emotional, filling stadiums. And win. But what Cannot do they do? Talk. Especially on a topic: Protection of women’s sports, ”says an XX-XY athletics press release.
“‘Just doing it’ – it’s your slogan, isn’t it nike? Just do it. Stand up for women. It’s the easiest thing in the world to do,” said sports rights lawyer Riley Gaines and ends the video.
When the Nike ad came out, Jennifer Sey, a former American gymnast and founder/CEO of XX-XY Athletics, quickly called Nike on X.
“You are so full of it. The only thing that female athletes are told that they cannot do is stand up for the integrity of their sports, to keep men out of women’s sports. Literally that’s the only thing,” Sey wrote in response to the advertisement on X.
Michele Tafoya, the Veteransports -TV company and journalist, also exempted it.
Riley Gaines has advanced justice in women’s sports. (Xx-xy athletics)
“Nike is too late for this party. And they are stuck in stereotypical language from about 25 years ago,” Tafoya wrote, adding later, “what a waste of advertising dollar.”
President Donald Trump fulfilled his campaign promise to protect women’s sports, signing “No men in women’s sports” executive order 5 February. While some states complied with and NCAA revised its own transport policy, states such as Minnesota have rejected changes in their policies.
