- Nintendo Switch 2 units are expected to reach 25 million by March 2026
- Nintendo is reportedly ramping up production to maximize Christmas sales
- The console could sell 20 million units this fiscal year, according to sources
Nintendo is reportedly ramping up production of the Switch 2 and is expected to produce 25 million units by the end of March 2026 as it prepares for Christmas demand.
That’s according to a report from Bloomberg (via NintendoLife ), which claims that “people familiar with the matter” are aware that Nintendo has requested to ramp up production to maximize potential sales over the Christmas holiday.
The Nintendo Switch 2 sold 2.4 million units in its first three months in the US, surpassing the PlayStation 4’s record of 2.2 million units sold in the US in its first quarter, and analysts predicted sales of up to 17.6 million units by the end of the handheld’s first fiscal year and 100 million units by the end of 2029.
Nintendo’s new plan to increase production would exceed this, which would also be higher than the company’s own prediction of selling 15 million units during the console’s launch window, which it offered to investors earlier this year.
Now, with the new production schedule, it looks like the Switch 2 could sell as many as 20 million this fiscal year, which would match what sources predicted back in May.
According to Bloomberg Intelligence industry analyst Nathan Naidu, “this reinforces our view that its 15 million unit sales target is conservative and a guidance upgrade appears imminent.”
“The console sold 5.8 million units in its first month globally, compared to the original Switch’s 2.7 million launch sales,” Naidu said, while still considering the risk of US tariffs, adding that Nintendo “may have to follow Microsoft and Sony in raising US prices on its consoles.”
It’s still unclear if Nintendo plans to raise the prices of its hardware, a risk that could affect sales, like Microsoft’s latest ROG Xbox Ally X.
Recently launched alongside the ROG Xbox Ally, the handheld is on the pricier side with a price tag of $999 / £799 / AU$1,599. Although stock appears to be sold out, leaks suggest that stock is limited and Microsoft is now stating that Asus is responsible for the console’s pricing.
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