- Norton Deepfake Protection is part of its Norton Genie AI assistant on Norton 360 Mobile Apps
- The tool is available in Norton 360 Mobile Products in USA, UK, Australia and New Zealand
- It currently supports English-speaking YouTube clips
Norton has introduced a new feature aimed at helping users watch Deepfake Audio and video content on their smartphones
Norton Deepfake Protection will be part of Norton Genie AI assistant on the Norton 360 Mobile Apps -which so far was only available on Select Microsoft Copilot+ PCS and was considered an “early access” phase.
Now, Norton is spreading the availability of the tool, giving even those without AI -PCs the opportunity to defend themselves against sophisticated scams.
YouTube Support
A Deepfake video or audio is a media file created using AI to realistically emulate a person’s appearance, voice or actions, often made by exercise machine learning models on real recordings or recordings.
This type of content was already observed to be abused in different scams, and Norton says the tool gives, “an extra layer of contextual protection” by detecting discrepancies or weak deformations in the physical features of people that appear in videos.
Currently, the tool only supports English-language YouTube videos, but there are plans to expand platform and language support in the future.
Anyone who is interested in testing the tool can upload YouTube links to the assistant to receive “Real-time guidance on the authenticity of the video”.
The tool is available in Norton 360 mobile products in the US, UK, Australia and New Zealand across Android and iOS devices. Desktop support is “coming soon,” Norton added.
One of the most widespread Deepfake fraud on the Internet is the famous “Elon Musk Investment Scam”, where Crooks created a deep pad of Elon Musk that promotes his new cryptocurrency coin. In the video, he talks about the coin being the future of money transfer and promising “huge gains” for investors.
While early iterations of scam were pretty easy to spot, AI has improved significantly over the years and will continue to do so, which further blurs the lines between truth and deception.



