Numbers, book, fly. Qatar Airways debuting industry-first AI travel agency, Sama

In a landmark set to redefine the booking of carriers, Qatar Airways has launched a groundbreaking AI-run conversation booking experience. Travelers can now effortlessly secure flights by participating in natural dialogue with SAMA, the airline’s AI travelmate.

Sama, already a well-known figure in Qatar Airways’ immersive virtual reality platform, Qverse, is now breaking new ground with a first-in-the-stroke conversation-booking system. Sama, replacing traditional online forms, transforms SAMA booking flights into an intuitive, engaging and personal interaction.

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