- NVIDIA has a 94% share of the desktop GPU market according to JPR
- It leaves AMD with only 6%and Intel with Next to Nothing
- AMD’s problems could be wrapped in a lack of supply to RDNA 4 GPUs and therefore prices that are above MSRP somehow in some cases
Nvidia has achieved an even greater level of dominance in the graphics card market, according to some fresh statistics on discreet desktop GPUs-with AMD, which crashes down to a low time.
Videocardz reports that the latest figures from Jon Peddie Research (JPR) for shipments of Standalone Desktop Graphics cards (so not including integrated graphics) in the 2nd quarter of 2025 show that NVIDIA now owns 94% of the market. That leaves AMD with only 6%and Intel with a proportion of a percentage point that is not large enough to detect.
The last report (for 1st quarter) set Nvidia’s share of 92%, so things have gone from bad to worse for AMD (or from vicious to terrible can be a more appropriate description).
The overall discreet GPU shipments rose quite strongly, observing JPR, which is interesting that SE-DE rose by 27% compared to Q1 and was unusually high in another quarter (almost 6% above the 10-year seasonal average).
JPR theorizes that this increase could partly be down to an increase in demand from GPU buyers spooked by the price -chocolely driven by tariffs – decides to buy before rather than later to get ahead of any possible hiking.
Analysis: RDNA 4 Supply and Pricing
Remember, this is Desktop GPU shipments – not sales directly to consumers – but of course it still reflects the demand from consumers. (And the rationale behind the increase in the number of graphics cards being sent makes some sense – there were plenty of warnings about customs hiking earlier this year.)
Given these new statistics, the question of many players is lip this: Why, if Nvidia rather crushed its Blackwell launch on multiple fronts, AMD does not make any progress with its rival Radeon RX 9000 graphics cards that also arrived earlier this year, for a significantly positive reception?
The answer seems to be something that JPR has suggested (to Tom’s Hardware) in the past: Underproduction of these RDNA 4 models. In other words, AMD simply doesn’t get enough stock of RX 9070 and 9060 GPUs out there.
This leads to a situation where you have graphics cards that are significantly above their MSRP, which annoys people as they feel like pricing is rather a rip-off. The clearest example is the top-end RDNA 4 GPU, RX 9070 XT, which has an MSRP of $ 599 in the USA-but still now, months after launch, is the cheapest entry product I can find on Newegg, $ 700 (and $ 720 on Amazon USA).
It sets players off and although the situation is not so bad with the RX 9060 XT – an MSRP of $ 350 (for the 16 GB model), against $ 370 on Newegg, $ 380 on Amazon – there is still a hike on the baseline products here. Other regions may of course vary.
So it’s not a coincidence that there are no stocks there are GPUs on shelves, it’s just not so many, and thus the curved pricing fixed, especially with higher end RDNA 4 boards.
Hold red is not dead
Now, before we get too carried away with downfall and gloom, we must remember that this is only one Estimization Of discreet GPU shipping – we should never put too much stock (word games not calculated) in a single source of info.
However, JPR has compiled these reports for a long time and is a respected source. Furthermore, you only need to look at Steam’s hardware study to back up the notion that the AMDS RX 9000 series has been less than impressive out of the gate.
The latest steam survey for August 2025 still shows that not a single RX 9070 or 9060 model has made the clip to the list of the top GPUs (which means any model has less than 0.15% of the market share, which is the worst priest GPU on the list).
Nvidia, on the other hand, has a bunch of RTX 5000 GPUs on that list; Six desktop models actually with a total share of just over 5%. Even the stupid expensive RTX 5090 is in the rankings with 0.26% of steam players using the flagship. Still, none of the AMDS RDNA 4 graphics card can even detect enough ownership of making the list. It’s really not good, and it bears JPR’s estimate of almost total dominance for Nvidia over AMD.
What can AMD do to put things right? The answer works simply on the face of it: Make more RX 9070 and 9060 graphics cards, and especially the former, with this mid-ranger who desperately needs better stock levels to return to its prices closer to Team Red’s MSRP. Of course, it’s not a simple question of just flicking a switch on assembly line. To push out several RDNA 4 GPUs, AMD is undoubtedly thorny and tangled plans for manufacturing plans for different chips, capacity for the production of these GPUs and so on.
Meanwhile, it seems that Nvidia will continue to take advantage, especially as they noticed bugs and frustrations with the Blackwell GPUs appear to have been largely extended at this time.
AMD has definitely brought some good graphics cards with RDNA 4, it’s just necessary to find on which they get more of them out there. Let’s hope that a pricing can be introduced by 2026 rolls around, and we can get entry-level boards actually on MSRP or at least very close to it.
