- Nvidia is reportedly working on combining the CPU and GPU into a single chip for PCs
- New system-on-a-chip designs aim to integrate AI capabilities into wearable computers
- Collaboration with MediaTek and Intel seeks compatibility with current Windows applications
Nvidia is reportedly expanding its reach into the consumer PC market with plans to introduce processors that integrate central processing units and graphics processing units on a single chip.
This system-on-a-chip design, developed in collaboration with MediaTek and Intel, is intended to bring AI capabilities directly to Windows PCs while maintaining energy efficiency and performance.
Nvidia has experience with similar architectures in consoles and tablets, but the move to full-scale PCs represents a significant extension of their strategy.
Nvidia seeks collaboration for broader support
The Nvidia-MediaTek collaboration uses Arm architecture, which allows the combination of CPUs and Nvidia GPUs for a compact, unified design.
In parallel, Intel-based models are being developed to ensure compatibility with existing Windows software and advanced applications. PC makers including Dell and Lenovo are reportedly testing these chips for possible launches in the first half of the year.
By integrating both CPU and GPU functionality, the chips aim to deliver thinner, lighter laptops with extended battery life suitable for gaming, productivity and AI workloads.
Despite the promise of integrated performance, Nvidia faces challenges replicating the success of its desktop GPUs in laptops.
Previous attempts with Arm-based chips, including Microsoft AI PCs using Qualcomm processors, have encountered software compatibility issues that limited games and other resource-intensive applications.
Pricing is another critical factor, with analysts suggesting that laptops using the Nvidia chip need to stay within the $1,000-$1,500 range to avoid being classified as niche luxury goods.
Nvidia also needs to convince consumers and developers that these new chips can reliably support gaming, workstation tasks and everyday computing without compromising existing software ecosystems.
The company does not expect immediate profit from this expansion, but sees it as a long-term effort to position itself in the next-generation PC ecosystem.
By entering the consumer PC market, Nvidia aims to maintain visibility among users in a landscape increasingly defined by AI-enabled devices.
These chips could compete with Apple’s MacBooks while also supporting business laptops, workstations and mini PC setups.
Analysts suggest the expansion is as much about strengthening Nvidia’s role in AI hardware as it is about short-term commercial returns.
Via WSJ
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