- OpenAI admits that the current tool proliferation makes it difficult for customers to understand AI
- New ‘superapp’, led by Fidji Simo, could place all OpenAI tools in one interface
- The super app can preview next generation agent AI amid anthropic competition
OpenAI is reportedly planning to launch a new desktop ‘super app’ that combines all of its tools into one, effectively replacing the three separate apps currently available for ChatGPT, Atlas and Codex.
The company wants to make it easier for users to access powerful AI in one place, simplifying the user experience and replacing the thought process involved in deciding which app to open.
As part of this association, it’s possible that OpenAI could also look to push for more autonomy, making Codex more of an AI agent capable of handling other tasks like data analysis rather than just coding.
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ChatGPT, Atlas and Codex could become one ‘super app’
The The Wall Street Journal The report indicates that Fidji Simo, Chief of Applications, could oversee the change. President Greg Brockman is also expected to help drive the change, a spokesperson told the publication.
More broadly, the change follows a pretty hectic year for OpenAI, having launched a number of standalone products that added the exact tool sprawl AI promises to fix.
“We realized that we were spreading our efforts across too many apps and stacks and that we need to simplify our efforts,” Simo wrote in an internal memo shared by WSJ.
However, the ChatGPT maker acknowledges the stiff competition it faces from Anthropic, which recently launched agent capabilities via Claude Cowork to act on behalf of users.
By putting all its AI tools in one app, it not only makes it easier for users to access them, but also forces the company’s employees to be more aligned, leading to a more cohesive approach to the product.
“This is an opportunity to combine the strongest AI consumer app and brand with the strongest agent app and really leverage our consumer scale to bring agent capabilities to everyone,” concluded Simo.
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