Orange AMPS ‘new noise -canceling headphones suggest that it still hasn’t learned Marshall’s smartest lesson


  • Orange ‘O’ Edition MK II ANC Headphones advertised
  • 40 mm drivers, 50-hour battery life, customized ANC and 10-band EQ
  • $ 229 / £ 169 / Around AU $ 352

Orange has announced new headphones and I think it’s missed out on a central trick again: Although they turn out to be the best headphones ever made, they don’t look much orange.

What I mean by that is that orange is one of the most recognizable brands in sound thanks to a very consistent visual style. Whether it’s a Thunderbird 50 guitar amplifier or orange box bluetooth speaker, if it’s orange, it’s orange.

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