- Reputation.com left 320 GB of logs exposed online, containing nearly 120 million records
- Data included cookies, timestamps and identifiers that risk account takeovers for big brands
- Cybernews alerted the company, but the database reportedly remains publicly available
Reputation.com, a US-based software company that provides online reputation management (ORM) and customer experience (CX) tools for businesses, kept a large database unlocked on the public internet, available to anyone who knew where to look, experts have warned.
In a recently published research report, security researchers from Cyber news outlined how they found a “massive data chest” in mid-August 2025 containing more than 320 GB of data and nearly 120 million records.
Its investigators determined that several Reputation.com applications generated log files that were stored on a server running a data visualization and exploration tool that helped companies manage large amounts of data.
A very active system
“This incident could have serious consequences for many well-known brands using the platform. The logs contained cookies that could be used for customer account takeovers and other data from backend systems used by customers,” Cyber news warn researchers.
The logs were organized into monthly indexes, it further explained, some of which contained millions of documents “indicating a very active system”.
Among other things, the researchers saw time stamps (records of exactly when certain events happened), various unique identifiers (allowing the researchers to identify “hundreds of major companies), cookie strings (information about products and versions, users, and analytical and tracking information) and other general data (event data, content, types and other logs).
The server was most likely used for an extensive logging and monitoring system, the researchers added, as it captured #every user and application interaction.”
Cyber news said it tried to reach Reputation.com on several occasions, without much success. The database apparently still remains open and as such poses a major risk to “hundreds of prominent brands, including Fortune 500 companies such as US Bank, Ford, GM and select BMW dealers.
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