Pakistan has earned a place on the Financial Times’ prestigious list of “50 Holidays to Take in 2025,” with the publication highlighting the country’s “dramatic mountain scenery” and improved safety as key reasons for its inclusion.
The UK-based international business publication recognized northern Pakistan, particularly the Gilgit-Baltistan region, for its stunning landscapes and the growing appeal of the tourism sector.
Gilgit-Baltistan is home to some of the world’s highest peaks, making it a prime destination for mountaineers, trekkers and adventure enthusiasts. Every year, the region attracts thousands of tourists and climbers who participate in expeditions, paragliding and other adventure sports.
The Financial Times noted that the improved security situation, better infrastructure and improved accessibility, including growing flights to gateways such as Skardu and Gilgit, have made northern Pakistan more welcoming to tourists.
The publication also highlighted Pakistan’s introduction of free online visas for citizens of over 120 countries by August 2024, further facilitating travel to the region.
In addition to trekking and mountain climbing, the Financial Times mentioned the opportunity to experience the region’s rich cultural heritage. It referred to a 14-day guided tour by Wild Frontiers that offers a deep immersion in the area’s culture, history and landscapes, with six days dedicated to trekking.
This recognition follows similar recognitions from international businesses. Earlier in January, CNN included Gilgit-Baltistan in its list of 25 destinations to visit in 2025, further cementing the region’s new reputation as a must-visit tourist destination.
Radio Pakistan lauded this recognition, calling it a testament to the country’s efforts to promote its diverse tourism offerings.
The state broadcaster emphasized that with continued infrastructure improvements, Pakistan is poised to become a leading destination for adventure and cultural tourism in the coming years.
